Building it yourself with a website or AI builder can start at €0–€600 per year, excluding your own time. Your own hours, copy, technical problems and a possible move to another platform are not included.
Price ranges overlap because suppliers often mean different products by the word website. A quotation only becomes useful when it is clear what you receive, which costs return and what remains yours.
Website costs in 2026 at a glance
| Type of solution | Market indication | Usually suitable for |
|---|---|---|
| DIY or AI website | €0–€600 per year, excluding your own time | Hobby project, temporary test or founder with plenty of available time |
| Simple template or one-page website | €500–€2,500 one-off | One offer, one audience and one clear action |
| Professional website for a freelancer or small business | €1,500–€8,000 one-off | Several services, stronger positioning, custom design and better content |
| Extensive SME marketing website | €3,500–€15,000 one-off | Several audiences, campaigns, content, measurement and growth |
| Online shop | €5,000–€30,000 or more | Products, payments, inventory, shipping and customer communication |
| Custom web application or platform | €15,000–€100,000 or more | Accounts, workflows, dashboards and complex integrations |
The figures only mean something when the inclusions are clear. A template with client-written copy and one revision is not the same product as a project with research, copywriting, design, multiple pages, measurement and support.
Why do website prices differ so much?
A digital business card, local lead-generation site, online shop and booking platform all look like websites to a visitor. Behind the scenes, the thinking, content, technology and risk differ considerably.
1. The website’s purpose
A digital business card costs less than a website that generates enquiries, processes appointments, sells products or exchanges data with other systems. The more important the site is to revenue or operations, the more attention structure, testing and support require.
2. Pages and unique components
Counting pages alone is misleading. A service page may require research, interviews, copywriting, image selection, forms and internal links. Ask how many unique page types and sections will actually be designed individually.
3. Template, productised design or custom work
A template is adapted with your brand and content. A productised service uses a repeatable process and tested components within fixed boundaries. Fully custom work starts with a new information architecture and visual system, and is most useful when differentiation, complex content or specific interactions justify it.
4. Copy, photography and brand identity
Check who supplies positioning, website copy, editing, photography, video, translations and brand assets. Good content determines whether visitors quickly understand what you offer, who it is for and what to do next.
5. Features and integrations
Costs rise with bookings, payments, CRM, inventory, planning, member areas or external APIs. A reliable existing tool can be wiser than immediately building a proprietary system.
6. Technical SEO foundations or ongoing SEO
SEO foundations include semantics, metadata, indexability, mobile usability, canonicals and a sitemap. Keyword research, new pages, content and authority building are a different service. No credible supplier can guarantee rankings.
7. Revisions, guidance and lead time
A defined process with one contact and consolidated feedback is more predictable than unlimited ad hoc changes. Ask how many rounds are included, when delivery time starts and what out-of-scope work costs.
A one-page website or multiple pages?
A one-page website fits when
- you have one audience and main service;
- one action is central, such as calling, booking or enquiring;
- you do not need to rank for several separate services.
Multiple pages fit when
- each service has a different search intent;
- you serve several audiences;
- cases, campaigns or content need their own route.
More pages are not automatically better. Every page needs a clear purpose and enough unique content.
Which costs continue after launch?
The build price is only the first part. Depending on the technology and supplier, you may then pay for hosting, licences, management, changes or exit.
| Cost item | Timing | Question to check |
|---|---|---|
| Domain name | Yearly | Is the domain actually registered to you? |
| Hosting | Monthly or yearly | Are SSL, backups, recovery and support included? |
| Software licences | Yearly | What happens if a licence is not renewed? |
| Technical maintenance | Monthly or per job | Does it cover only updates or also troubleshooting? |
| Security and monitoring | Monthly or yearly | Who responds to an outage or attack? |
| Content changes | Hourly, bundle or subscription | Can you make changes yourself? |
| SEO and content | Per project or monthly | Does it cover technology, content or both? |
| Migration or exit | One-off | Can the website move without being rebuilt? |
Calculate the total cost over three years
Total cost over three years = build + content + domain and hosting + licences + maintenance + paid changes + any exit or migration costs.
Quotation A
- Build: €750
- Hosting and maintenance: €75 per month
- Transfer on exit: €500
€3,950 over three years
Quotation B
- Build: €2,250
- Hosting and maintenance: €250 per year
- No transfer fee
€3,000 over three years
Quotation A looks cheaper when signed, but costs more over three years. A subscription is not automatically wrong; good management can be valuable. Assess build and operating costs together.
How to compare two website quotations fairly
Ask every supplier the same questions. Total prices can only be compared meaningfully when the answers are equivalent.
| Component | Question |
|---|---|
| Business goal | What concrete action should a visitor be able to take? |
| Scope | How many pages, page types or sections will be built? |
| Design | Is it an existing template, an adapted system or fully custom? |
| Copy and images | What do you provide and what does the supplier write or produce? |
| Functionality | Which forms, bookings and integrations are included? |
| SEO and measurement | Does this mean technical SEO, research, content, Search Console or analytics? |
| Accessibility and privacy | Which checks are performed and which data is processed? |
| Revisions | How many feedback rounds are included and what does extra work cost? |
| Hosting and maintenance | What is included in year one and what applies afterwards? |
| Support | What happens when a defect is found after launch? |
| Ownership and exit | Who owns the assets, who has access, and can another supplier take over? |
| VAT and planning | Is VAT included and when does the delivery period start? |
Who owns the website?
Agree ownership and access before work starts. A low project price has little value if you cannot take your domain, content or website with you when you leave.
- Whose name is the domain registered under?
- Who owns the copy, photographs and designs?
- Who can access hosting, the CMS, Search Console and analytics?
- Can paid software licences be transferred?
- Will you receive an export, source files or documented handover?
- What happens when the relationship ends?
The Dutch Chamber of Commerce advises registering the intended owner as the domain-name holder. Also make explicit agreements about copyright and transfer.
How does AI affect the price?
AI can accelerate first drafts of copy, content structures, simple code and image concepts. That makes standardised production more efficient, but it does not take responsibility for accurate business information, genuine evidence, legal correctness, accessibility, integrations, quality assurance or maintenance.
For an AI builder, also ask whether the website can be exported. A low subscription price can become expensive when the design and content cannot move to another system.
Accessibility, privacy and legal information
Accessibility
Since 28 June 2025, accessibility requirements have applied in the Netherlands to certain products and services, including online shops and various online services. Service-providing micro-enterprises with fewer than ten employees and no more than 2 million euros annual turnover have an exemption. Not every small business website therefore has identical obligations, but clear navigation, good contrast, form labels and keyboard operation help every visitor.
Privacy and cookies
If a form processes personal data, visitors must be told what happens to it and why. Strictly functional cookies do not always require consent; tracking and advertising cookies may require information and prior consent.
Business information and prices
Make official business details easy to find. Consumer offers must display the selling price and unavoidable additional charges including VAT. Business prices must make it unambiguous whether VAT is included.
Can a professional website really cost €595 excl. VAT?
Yes, when the assignment is tightly scoped. A productised one-page website is not the same product as a fully custom project. The lower amount comes from repeatable technology, an efficient process and clear boundaries.
- one clear customer journey is needed
- no more than six sections are built
- the website uses one language
- the client supplies base copy, logo and images
- two consolidated revision rounds are enough
- no online shop, accounts or complex integrations are needed
- a tested technical foundation and repeatable process can be used
| Component | Local Launch | Local Presence System |
|---|---|---|
| Price excluding VAT | €595 excl. VAT | €895 excl. VAT |
| Website | One page, up to six sections | One page, up to six sections |
| Languages | One | One |
| Copy | Client-supplied base copy with light editing | Interview and conversion-focused website copy |
| Revision rounds | 2 | 3 |
| Technical SEO foundations | Included | Included |
| Smart-link page | One | Built separately |
| QR/NFC touchpoints | 1 | 2 |
| Google Business Profile check | Not included | One-off completeness check |
| Search Console | Not standard | Included |
| Hosting | 12 months included | 12 months included |
| Defect support | 30 days | 30 days |
See current OmniTechs website packages and complete scope
Local Launch includes domain connection, SSL, technical SEO foundations, a smart-link page, one QR/NFC touchpoint and twelve months of managed hosting. Local Presence System adds an owner interview, conversion-focused copy, Search Console, a Google Business Profile check and documented handover.
Excluded items include full brand development, original photography, multiple languages, e-commerce, payments, user accounts, complex bookings, advanced integrations and ongoing SEO. The hosting price after the included twelve months is not yet public; current renewal terms are confirmed in writing before work starts. We therefore do not publish an incomplete three-year calculation for OmniTechs itself.
Do not compare €595 excl. VAT with €5,000 as though they buy the same website. Ask whether a scoped one-page website achieves your goal, or whether strategy, multiple pages, custom content and extra functionality are needed.
Which type of website do you actually need?
| Situation | Logical first solution |
|---|---|
| One service, one audience and one important contact action | One-page website |
| Different services with separate search queries | Website with separate service pages |
| Many cases, articles or campaigns | Expandable marketing website with a CMS |
| Appointments through a reliable existing service | Website with an external booking integration |
| Products, payments and shipping | Online shop |
| User accounts, dashboards or proprietary workflows | Custom web application |
| The offer or audience has not been validated | Start with a landing page or test |
| An existing profile already handles everything well | Possibly no new website yet |
The last two options are often forgotten. It can be wiser to validate the offer, customer demand or workflow before immediately building a larger website.
Save money without buying a bad website
- Start with one business goal. Choose the visitor’s most important action.
- Supply useful information on time. Final services, prices, contact details, logo and photographs prevent rework.
- Do not build complex features too early. Use existing tools first when they solve the problem reliably.
- Consolidate feedback. Submit one combined feedback round.
- Start with one language. Every additional language increases content, metadata and maintenance work.
- Do not economise on portability. Keep control of the domain, content and access.
When is the investment worthwhile?
New customers needed = total website cost over three years ÷ gross margin per customer.
Example: with €3,000 in total costs and €300 gross margin per new customer, ten additional customers over three years are needed to recover the investment. This is a decision model, not a revenue guarantee.
Frequently asked questions about website costs
How much does a simple website cost?
For a simple template or one-page website, the public market indication in 2026 is usually around €500–€2,500. Copy, design, revisions, hosting and support determine where a quotation sits within that range.
How much does a small-business website cost?
A compact professional website for a freelancer or small business often costs between €1,500 and €6,000 when custom design, content and several pages are needed. A tightly scoped one-page website can cost less when one offer and one customer journey are enough.
How much does a website cost per month?
It depends on hosting, technology and support. Current market publications often place professional technical maintenance for a normal business website around €25–€150 per month. Always ask exactly what backups, updates, security, recovery and changes include.
How much does a WordPress website cost?
WordPress is a technical platform, not a fixed price category. A WordPress website can use an adapted theme or be a fully custom system. Themes, plugins, content, maintenance and custom development determine the price.
Is SEO included when a website is built?
Basic technical SEO is sometimes included. Keyword research, separate SEO landing pages, content production, authority building and monthly optimisation are usually additional services. Ask for a concrete list.
Can a one-page website rank well?
A one-page website can suit one specific offer, brand search or local search intent. When several services each answer a different search query, separate substantive pages are usually more logical.
How long does it take to build a website?
A standardised one-page website can be delivered within several working days or weeks after all input is complete. A broader website often takes several weeks for strategy, design, content, development and feedback.
Can I build a professional website with AI?
AI can produce a useful first version, especially for a simple offer. You remain responsible for accurate information, real evidence, legal content, accessibility, technology, exportability and maintenance.
Who should own my domain name?
The domain should preferably be registered to your own business, with account access under your control. Also agree who owns the content, design and other digital business assets.
Do website prices include VAT?
That differs by supplier and audience. Consumer offers must show VAT and unavoidable additional charges. Business quotations often exclude VAT, but this must be explicit.
Do not buy more website than you need
A website can cost a few hundred euros or more than one hundred thousand euros. The difference is not only quality, but mainly purpose, scope, content, functionality, process, support and responsibility after launch.
Compare what visitors need to do, what will actually be delivered, what you provide, which costs recur and whether you retain ownership of your digital business assets.