A compact one-page website with one audience, six sections and a contact form is not comparable to a business website with separate service pages, an e-commerce store, a customer portal, a booking system, a marketplace, or a web application with dashboards and API integrations.
The most useful question is therefore not “How much does a website cost?” A better question is: “What is the smallest solution that fully solves the business problem?” That is how we approach website projects at OmniTechs.
Website costs at a glance
| Type of solution | Indicative development cost | Usually suitable for |
|---|---|---|
| DIY or AI website | €0–€600/year, excluding your own time | Testing ideas, hobby projects or people who want to do everything themselves |
| Simple template or one-page website | €500–€2,500 | One offer, one audience and one clear action |
| Professional website for a freelancer or small company | €1,500–€8,000 | Multiple services, professional positioning and proper content |
| SME marketing website | €3,500–€15,000 | Multiple audiences, campaigns, SEO content and conversion tracking |
| Professional webshop | €5,000–€30,000+ | Products, payments, stock, shipping and customer communication |
| Custom web application | €15,000–€100,000+ | Accounts, workflows, dashboards, data and integrations |
These are market indications rather than fixed prices. The final cost depends much more on scope than on the word “website”.
A website has four different types of cost
Many quotations only show the development price. That is not enough to compare two solutions properly.
1. One-time development costs
These may include discovery and scoping, strategy, information architecture, web design, development, content, SEO setup, testing, migration and deployment.
2. Fixed recurring costs
Examples include domain registration, hosting, software licences, maintenance, monitoring, backups, support, email services, and analytics or cookie-management tools.
3. Variable usage costs
These increase as the website is used more. Examples include bandwidth, server runtime, database usage, API requests, email or SMS delivery, AI usage, payment transactions, orders, image processing and file storage.
4. Internal and future costs
These are often forgotten: hours your own team spends writing or entering content, employee training, manual processes that were not automated, later modifications, fixing mistakes, migrating to another supplier, and rebuilding because of platform lock-in.
Total cost = development + content + recurring subscriptions + usage + maintenance + changes + potential migration costs
For a three-year comparison: 36-month TCO = one-time costs + 36 × monthly costs + 3 × annual costs + usage costs + changes + exit/migration costs.
How is the cost of a website calculated?
Professional web-design and development rates in the Netherlands commonly fall somewhere around €75–€125 per hour, depending on expertise, project type and provider.
For the examples below, we use €100 per hour as a simple calculation benchmark. This is not an OmniTechs hourly rate and not a quotation. It is a transparent way to show where project costs can come from.
| Work | Scoped one-page website | 5–8 page business website | Professional webshop |
|---|---|---|---|
| Discovery and scope | 1.5–3 h / €150–€300 | 3–6 h / €300–€600 | 6–12 h / €600–€1,200 |
| Structure and customer journey | 1–2 h / €100–€200 | 3–6 h / €300–€600 | 10–24 h / €1,000–€2,400 |
| Visual implementation | 2–4 h / €200–€400 | 5–10 h / €500–€1,000 | 8–20 h / €800–€2,000 |
| Responsive development | 4–8 h / €400–€800 | 12–25 h / €1,200–€2,500 | 20–50 h / €2,000–€5,000 |
| Content and data | 1–3 h / €100–€300 | 5–12 h / €500–€1,200 | 8–40 h / €800–€4,000 |
| Technical SEO and metadata | 1–2 h / €100–€200 | 3–6 h / €300–€600 | 4–10 h / €400–€1,000 |
| Payments, shipping and integrations | Not required | Where required | 18–80 h / €1,800–€8,000 |
| Testing and deployment | 1.5–3 h / €150–€300 | 4–8 h / €400–€800 | 10–25 h / €1,000–€2,500 |
| Total example | 12–25 h / €1,200–€2,500 | 35–73 h / €3,500–€7,300 | 84–261 h / €8,400–€26,100 |
These hours are not universal standards. A productised service can deliver the same core result more efficiently because the underlying technology, components, quality checks and workflow do not need to be reinvented for every customer.
Fully custom software is different. A web application involving discovery, architecture, authentication, user roles, databases, integrations, automated tests and monitoring can require anywhere from approximately 215 hours to well over 1,000 hours. At the €100 calculation benchmark, that represents roughly €21,500 to €100,000+.
What factors have the biggest impact on website price?
A digital business card, local lead-generation site, online shop and booking platform all look like websites to a visitor. Behind the scenes, the thinking, content, technology and risk differ considerably.
1. The business goal and risk
A digital business card is different from a system that generates leads, accepts payments, manages bookings, stores customer documents, controls internal workflows, processes sensitive data or exchanges information with business-critical systems. The greater the impact of downtime or errors, the more work is usually required for testing, security, logging, monitoring, recovery procedures and infrastructure.
2. Pages and unique components
Counting pages alone is misleading. A service page may require research, interviews, copywriting, image selection, forms and internal links. Ask how many unique page types and sections will actually be designed individually.
3. Template, productised design or custom work
A template is adapted with your brand and content. A productised service uses a repeatable process and tested components within fixed boundaries. Fully custom work starts with a new information architecture and visual system, and is most useful when differentiation, complex content or specific interactions justify it.
4. Copy, photography and brand identity
Check who supplies positioning, website copy, editing, photography, video, translations and brand assets. Good content determines whether visitors quickly understand what you offer, who it is for and what to do next.
5. Features and integrations
Costs rise with bookings, payments, CRM, inventory, planning, member areas or external APIs. A reliable existing tool can be wiser than immediately building a proprietary system.
6. Technical SEO foundations or ongoing SEO
SEO foundations include semantics, metadata, indexability, mobile usability, canonicals and a sitemap. Keyword research, new pages, content and authority building are a different service. No credible supplier can guarantee rankings.
7. Revisions, guidance and lead time
A defined process with one contact and consolidated feedback is more predictable than unlimited ad hoc changes. Ask how many rounds are included, when delivery time starts and what out-of-scope work costs.
A one-page website or multiple pages?
A one-page website fits when
- you have one audience and main service;
- one action is central, such as calling, booking or enquiring;
- you do not need to rank for several separate services.
Multiple pages fit when
- each service has a different search intent;
- you serve several audiences;
- cases, campaigns or content need their own route.
More pages are not automatically better. Every page needs a clear purpose and enough unique content.
Which costs continue after launch?
The build price is only the first part. Depending on the technology and supplier, you may then pay for hosting, licences, management, changes or exit.
| Cost item | Timing | Question to check |
|---|---|---|
| Domain name | Yearly | Is the domain actually registered to you? |
| Hosting | Monthly or yearly | Are SSL, backups, recovery and support included? |
| Software licences | Yearly | What happens if a licence is not renewed? |
| Technical maintenance | Monthly or per job | Does it cover only updates or also troubleshooting? |
| Security and monitoring | Monthly or yearly | Who responds to an outage or attack? |
| Content changes | Hourly, bundle or subscription | Can you make changes yourself? |
| SEO and content | Per project or monthly | Does it cover technology, content or both? |
| Migration or exit | One-off | Can the website move without being rebuilt? |
Calculate the total cost over three years
36-month TCO = one-time costs + 36 × monthly costs + 3 × annual costs + usage costs + changes + exit/migration costs.
Quotation A
- Build: €750
- Hosting and maintenance: €75 per month
- Transfer on exit: €500
€3,950 over three years
Quotation B
- Build: €2,250
- Hosting and maintenance: €250 per year
- No transfer fee
€3,000 over three years
Quotation A looks cheaper when signed, but costs more over three years. A subscription is not automatically wrong; good management can be valuable. Assess build and operating costs together.
How to compare two website quotations fairly
Ask every supplier the same questions. Total prices can only be compared meaningfully when the answers are equivalent.
| Component | Question |
|---|---|
| Business goal | What concrete action should a visitor be able to take? |
| Scope | How many pages, page types or sections will be built? |
| Design | Is it an existing template, an adapted system or fully custom? |
| Copy and images | What do you provide and what does the supplier write or produce? |
| Functionality | Which forms, bookings and integrations are included? |
| SEO and measurement | Does this mean technical SEO, research, content, Search Console or analytics? |
| Accessibility and privacy | Which checks are performed and which data is processed? |
| Revisions | How many feedback rounds are included and what does extra work cost? |
| Hosting and maintenance | What is included in year one and what applies afterwards? |
| Support | What happens when a defect is found after launch? |
| Ownership and exit | Who owns the assets, who has access, and can another supplier take over? |
| VAT and planning | Is VAT included and when does the delivery period start? |
Who owns the website?
Agree ownership and access before work starts. A low project price has little value if you cannot take your domain, content or website with you when you leave.
- Whose name is the domain registered under?
- Who owns the copy, photographs and designs?
- Who can access hosting, the CMS, Search Console and analytics?
- Can paid software licences be transferred?
- Will you receive an export, source files or documented handover?
- What happens when the relationship ends?
The Dutch Chamber of Commerce advises registering the intended owner as the domain-name holder. Also make explicit agreements about copyright and transfer.
How does AI affect the price?
AI can accelerate first drafts of copy, content structures, simple code and image concepts. That makes standardised production more efficient, but it does not take responsibility for accurate business information, genuine evidence, legal correctness, accessibility, integrations, quality assurance or maintenance.
For an AI builder, also ask whether the website can be exported. A low subscription price can become expensive when the design and content cannot move to another system.
Accessibility, privacy and legal information
Accessibility
Since 28 June 2025, accessibility requirements have applied in the Netherlands to certain products and services, including online shops and various online services. Service-providing micro-enterprises with fewer than ten employees and no more than 2 million euros annual turnover have an exemption. Not every small business website therefore has identical obligations, but clear navigation, good contrast, form labels and keyboard operation help every visitor.
Privacy and cookies
If a form processes personal data, visitors must be told what happens to it and why. Strictly functional cookies do not always require consent; tracking and advertising cookies may require information and prior consent.
Business information and prices
Make official business details easy to find. Consumer offers must display the selling price and unavoidable additional charges including VAT. Business prices must make it unambiguous whether VAT is included.
How do the OmniTechs annual plans compare with these market prices?
The amounts above are market indications for one-time projects. OmniTechs also offers annual plans: a starting price per year that combines the build, hosting and agreed technical maintenance. That is a different pricing model, so compare it over the same period and with the same content. ONE starts from €350/year excl. VAT and fits when:
- one clear customer journey is needed
- a Smart Link or one page explains the offer well
- the website uses one language
- you supply the business information, logo and images
- no accounts or complex integrations are needed (LOCAL adds webshop, menu and ordering)
- a tested technical foundation and repeatable process can be used
| Component | ONE | LOCAL |
|---|---|---|
| Starting price | From €350/year excl. VAT | From €850/year excl. VAT |
| Format | Smart Link or one-page website | Smart Link or one-page website, plus webshop, menu and ordering |
| Hosting and technical maintenance | Included during the plan year | Included during the plan year |
| QR/NFC stands | Not included; orderable separately | Two stands every two months — twelve across a full year. |
| Priced separately | Registering and renewing your domain with your own registrar; Separate modules such as a review stand, keychains or SEO, priced on their own | Your payment provider’s fees; Delivery, courier and shipping costs; Work beyond the standard configuration, quoted separately in advance |
See the complete scope of the annual plans
The starting price excludes items such as full brand development, original photography, multiple languages, user accounts, complex integrations and ongoing SEO. Third-party costs such as your domain or payment provider stay separate. The final price and what happens after the plan year are set out in the written proposal, so we do not publish a three-year calculation for OmniTechs itself.
Do not compare an annual plan with €5,000 as though they buy the same website over the same period. Ask which build, hosting, maintenance and handover each amount includes.
Which type of website do you actually need?
| Situation | Logical first solution |
|---|---|
| One service, one audience and one important contact action | One-page website |
| Different services with separate search queries | Website with separate service pages |
| Many cases, articles or campaigns | Expandable marketing website with a CMS |
| Appointments through a reliable existing service | Website with an external booking integration |
| Products, payments and shipping | Online shop |
| User accounts, dashboards or proprietary workflows | Custom web application |
| The offer or audience has not been validated | Start with a landing page or test |
| An existing profile already handles everything well | Possibly no new website yet |
The last two options are often forgotten. It can be wiser to validate the offer, customer demand or workflow before immediately building a larger website.
Save money without buying a bad website
- Start with one business goal. Choose the visitor’s most important action.
- Supply useful information on time. Final services, prices, contact details, logo and photographs prevent rework.
- Do not build complex features too early. Use existing tools first when they solve the problem reliably.
- Consolidate feedback. Submit one combined feedback round.
- Start with one language. Every additional language increases content, metadata and maintenance work.
- Do not economise on portability. Keep control of the domain, content and access.
When is the investment worthwhile?
New customers needed = total website cost over three years ÷ gross margin per customer.
Example: with €3,000 in total costs and €300 gross margin per new customer, ten additional customers over three years are needed to recover the investment. This is a decision model, not a revenue guarantee.
Frequently asked questions about website costs
How much does a simple website cost?
For a simple template or one-page website, the public market indication in 2026 is usually around €500–€2,500. Copy, design, revisions, hosting and support determine where a quotation sits within that range.
How much does a small-business website cost?
A compact professional website for a freelancer or small business often costs between €1,500 and €6,000 when custom design, content and several pages are needed. A tightly scoped one-page website can cost less when one offer and one customer journey are enough.
How much does a website cost per month?
It depends on hosting, technology and support. Current market publications often place professional technical maintenance for a normal business website around €25–€150 per month. Always ask exactly what backups, updates, security, recovery and changes include.
How much does a web designer charge per hour?
Professional web-design and development rates in the Netherlands commonly fall around €75–€125 per hour, depending on expertise, project type and provider. This guide uses €100 per hour only as a round calculation benchmark. It is not an OmniTechs hourly rate and not a quotation. Hours, scope and what is included usually matter more than the hourly figure alone.
How much does a WordPress website cost?
WordPress is a technical platform, not a fixed price category. A WordPress website can use an adapted theme or be a fully custom system. Themes, plugins, content, maintenance and custom development determine the price.
Is SEO included when a website is built?
Basic technical SEO is sometimes included. Keyword research, separate SEO landing pages, content production, authority building and monthly optimisation are usually additional services. Ask for a concrete list.
Can a one-page website rank well?
A one-page website can suit one specific offer, brand search or local search intent. When several services each answer a different search query, separate substantive pages are usually more logical.
How long does it take to build a website?
A standardised one-page website can be delivered within several working days or weeks after all input is complete. A broader website often takes several weeks for strategy, design, content, development and feedback.
Can I build a professional website with AI?
AI can produce a useful first version, especially for a simple offer. You remain responsible for accurate information, real evidence, legal content, accessibility, technology, exportability and maintenance.
Who should own my domain name?
The domain should preferably be registered to your own business, with account access under your control. Also agree who owns the content, design and other digital business assets.
Do website prices include VAT?
That differs by supplier and audience. Consumer offers must show VAT and unavoidable additional charges. Business quotations often exclude VAT, but this must be explicit.
Do not buy more website than you need
A website can cost a few hundred euros or more than one hundred thousand euros. The difference is not only quality, but mainly purpose, scope, content, functionality, process, support and responsibility after launch.
Compare what visitors need to do, what will actually be delivered, what you provide, which costs recur and whether you retain ownership of your digital business assets.