Google Ads agency
A Google Ads agency with a clear destination for every click.
You want enquiries for a concrete offer. We research the channel, set up agreed campaigns, and review search terms, ads and landing pages with you — as a Google Ads agency engagement where media spend never hides inside the fee.
What does a Google Ads agency engagement cover?
Management can include keyword research, campaign setup, ad copy, negative keywords, budget control and periodic evaluation. Exact channels, campaigns and tasks are written before start.
Ads management is a separate quoted engagement. Your media budget is separate from our fee. We do not start or raise spend without agreed approval, and we do not promise a fixed number of leads or return.
A good fit when
- the landing page can answer the query and tracking can be checked
- you keep admin access to the Google Ads account
- you want fee and media spend reported as two numbers
Not automatically the right choice when
- tracking is broken and the page cannot convert
- you need guaranteed ROAS or lead volume
- you will not grant revocable account access
See how we work
Review existing website and application work to judge the approach. Those projects say nothing about future ad return — goals and measurement are discussed separately.
01 / Prepare
Offer and measurable action first
An ad can bring visitors; it does not make an unclear offer persuasive by itself. We first review the landing page, desired action, service area and how you follow up enquiries.
For existing campaigns we use available account history. We record which conversions really mean a usable enquiry and where data is missing. Measurement and consent are assessed before we steer on them.
- Offer, audience, channel and budget recorded
- Account access via roles — no shared passwords
- Conversions, landing page and follow-up reviewed
02 / Manage
Google Ads aligned to active search intent
For search ads we research which terms can produce a relevant enquiry and which must be excluded. Campaigns, ad groups, copy and landing pages must serve the same intent.
During management we review available search terms, cost, clicks and conversions. We can adjust negatives and copy and propose landing-page improvements. A low CPC is not automatically a good enquiry.
- Bounded campaign setup and ads
- Relevant search terms and exclusions
- Budget control and agreed optimisation moments
English search heads we write for
Measured English demand in the Netherlands centres on Google Ads agency (~140 monthly estimate). Google Ads management appears in volume but its SERP is polluted by Google Ad Manager and MCC product results — so the URL is agency, while management stays section language. PPC management and outsource Google Ads are supporting longtails.
Meta ads: a different call than search ads
Facebook and Instagram ads can fit when the audience is not yet actively searching. That needs suitable creative, copy and a clear test goal. During intake we assess whether Meta sits beside or instead of Google Ads.
Channels, formats, creative production and measurement are included only when explicit in the quote.
What does a Google Ads agency cost?
There are two separate amounts: media budget paid to the platform, and the fee for setup and management. New landing pages, creative production or external tracking can be separate work.
The quote specifies campaigns, channels, start work, recurring work and reporting — plus budget limits, term, change authority, cancellation and handover. Without that insight we do not publish a standard management fee or recommended ad spend.
03 / Learn
Your account, visible changes, honest reporting
The ad account and billing stay under your control. Management access is granted explicitly and must be revocable. We agree how you receive campaign settings and materials when management ends.
Reporting ties executed changes to available cost and result data. Real enquiries and their quality weigh more than impressions or clicks alone.
Questions about hiring a Google Ads agency
Is ad spend included in your fee?
No. Media spend goes to Google (or the network). Management is quoted separately so you always see both numbers.
Do you guarantee leads or ROAS?
No. We manage the account to the agreed brief and report results. Markets and creatives vary; guarantees would be dishonest.
Can you manage an existing account?
Yes, after an audit of structure, tracking and landing pages. Cleanup work is scoped before ongoing management.
What should an ad produce for your business?
Share your offer, website and any existing campaigns. Then we discuss channel, scope and budget separately.